What Is Communication And Its Importance?

Basically it originates from the Latin Word “Communicare” that means to share, transmit, circulation, conveying, imparting. Communication is a part of transferring signals between sender and receiver. It can be transmitted through various methods as,

Definition Of Communication And How To Use It

Many successful people believe that good communicationskills can improve the efficiency, productivity and the interpersonal relationships not only within the department but with the entire organisation, employees as well as with the external public.

It is a mechanism we use to establish and modify relationships not only in business but in each and every aspect of our life. It really helps develop the relationships along with helping to avoid conflicts with each other. But it depends on your strategy and its proper implementation.

Today, logical communication skill has become a predominant factor even while recruiting and selecting any potential experience candidate. Even if you will find in the job advertisement most of the advertiser mentioned that the candidate should have good communication skills. Therefore while interviewing any candidate most of the interviewers judge on the basis of communication skills.

Human Resource (HR) and Human Resource Management (HRM) are playing as one of the most important elements in any organization to managing 'Man' and its biggest challenge for the organization. Here Communication is playing the role of lubricant which keeps this resource moving throughout the organizational machinery since it involves communication at all shapes like Vertical, Horizontal, Parallel and Diagonal.

Types Of Communication

By Written, Visual, Verbal, Body language, Gesture, Facial Expression, Posture, Listening Skills and Voice Communication. "Competency to communicate is the most important tool in career and pursuit of any goals, whether it is with our family, co-workers or clients, customers and or dealing with entrepreneurs."

How Communications And Public Relations Work Together

This is the first and foremost place to start communication plans which help you to learn what the strengths or weaknesses of your message contains. The customer is like a god of any business. Many people put their message, it may be the right message but in the wrong place.

You can learn this lesson by creating an observation whether its internal or external message, accordingly you can start implementing changes within your organization, which will gain different helpful feedback.

In this multimedia environmental technology, many companies are looking to broaden their scope of media strategies and gather more results oriented information.  

Ten or fifteen years ago booklets or brochures were popular to provide information. But today, the digital media takes precedent because we are looking for quick answers and ready information.

If any company needs their image or gaining a favourable image, then, public relations might be more helpful as per their needs. If a company needs to outsource news and information about highlighting a company's advocacy, then communications marketing might be more appropriate. Though the internet is full of information, this could be helpful and useful, and some information may not be so informative.

Logical Communication Skills:-

For any logical communication following factors must be considered:

1. Analyse the audience before starting.
2. Convey right message to right person is important.
3. Make worthwhile contributions to the conversation and have a clear purpose and objective of the conversation
4. Try to develop logical non-verbal communication skills. Like smile, eye contact,posture,handshakes these can create a positive impact.
5. Make appropriate gestures with hands and face.
6. While speaking and listening, making appropriate eye contact and looking into the eyes of the person with whom we are conversing. This can create a significant impact and kake the interaction successful.
7. Try to break down barriers that exist in the process.
8. Be clear and concise.
9. Be fair about your opinions, views, ideas and suggestions so that it can be confidently conveyed.
10. Ensure that your words, gestures, facial expressions and tone match with each other.
11. Try to highlight critical points.
12. Learn the style of dealing with difficult conversations.        

In addition also focuses on the following factors to enhance 

Communication skills: -

1. Interpersonal Skills: -

Interpersonal skills are the skills we use every day when we communicate and interact face-to-face with one or more persons. People with strong interpersonal skills are able to work well with other people, including in teams or groups, formally and informally. They could communicate effectively with each other, whether it may be family, friends, colleagues, customers or clients.

Interpersonal skills can be improved by developing awareness of how you interact with others and practising your skills. This could appear from your voice, on-verbal signals, gestures, facial expressions, body language, and appearance. It builds a strong relationship with others along with good Interpersonal skills also help to enhance problem solving and decision making ability.

2. Presentation skills:-

Presentation skill is the skill needed to deliver effective and engaging presentations to different types of audiences. This indicates a lot of areas such as your structure of presentation, the design of slides, the tone of your voice and the body language which you convey.

We use this skill frequently, when we need to present information to our customers, employees, buyers, trade unions, sellers, government employees, suppliers, agents or even the overall community.

It is also very important to ensure our grammatical errors, spelling mistakes, knowledge of formal and informal writing styles, techniques, and knowing the importance of structure in any business when we use these skills.

3. Personal Skills: -

Personal skills indicate the inner abilities or skills of an individual. It includes the ability to communicate with others or thinking creatively and emphasising on improving self-esteem, building self-confidence, developing positive attitude, knowing time management, skill management and stress management techniques.

It helps in maintaining a healthy mind and developing positive feelings about ourselves and also helps to enhance our communication skills.

A good communicator always identifies strengths as well as weaknesses in their communication that comes in their way of being able to convey their message properly. He identifies the reason for the same and also tries to find out suitable solutions for the same.

It helps any individual not only in his professional life but all aspects of their life. The ability to speak appropriately with a variety of people, maintaining eye contact, correct usage of vocabulary, customizing language to suit the audience, presenting innovative ideas appropriately.

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